ADVANCED TYPOGRAPHY- TASK 2

August 31, 2022

ADVANCED TYPOGRAPHY- TASK 2

Week 5(29/9/22) to Week 9 (26/10/22)
Student: Tai Ser Yeet (0345798)
Programme: Bachelor of Design (Honours) in Creative Media
Task: Task 2-Key Artwork & Collateral

WEEK 6

PRE-RECORDED LECTURE

All lecture notes until Ad_Typo are under TASK 1's post.

INSTRUCTIONS

Fig 1.1 Image Citations, Week 5 (28/9/22)

TASK 2A: KEY ARTWORK

SUBHEADING

Requirements:

Monogram- Can use initials e.g S.Y. Tai
YSL & CK (Calvin Klein) is a monogram
Use either initial, first name( Ser Yeet), pet name (Yeet)
it shouldn't be complicated or confusing
Outcomes from Task 3A will be used for Task 3B
Can use other fonts from 10 downloaded typefaces
Using text alone is not enough; you can add minor graphical elements & also customize the typeface because if not, anyone can just type out your monogram
No color/ only B&W
Have to use Illustrator because it has to be resized (vector-based not pixel-based)
What's the most prominent feature of yourself?
What is something that best reflects who you are as a person?
You could also extract letters from your face structure just as a trial
Could study the earliest forms of visual communication

@worldoftype Instagram & @typegoodness for Key Artwork
have 9 artwork & the social media page must be done before Week 9

WEEK 5- RESEARCHING

For this task, I started by going onto YouTube & searching for ways to create a monogram. One of the first videos that popped up was "Monogram Design 101" by TypeWknd.

Summary of what he conveyed in the video:

Fig 1.2 Design Rules, Week 5(28/9/22)

Use the same compositional design principles to create the monogram.

Fig 1.2.1 Design Rules, Week 5(28/9/22)

The aim is to include as little detail as possible & think of the basic skeleton of the monogram

Fig 1.2.2 Design Methods, Week 5(28/9/22)

Do not only use Roman Letters because that would not give variety. Instead, use other type styles such as italics, scripts(cursive), etc.
We could even use lowercase but because names are always capitalized, it will look odd & in my opinion, unprofessional.
We can mix different types of styles together.

Fig 1.2.3 Design Methods, Week 5(28/9/22)

We can modify the proportions of the typeface in order to fit into a certain design but just keep in mind the legibility.
Option to also make the monogram readable even when it is turned sideways or upside down. This gives more power to it.
Initials can come together to form an icon such as if you are a butcher, then the letters could form a knife.

Fig 1.2.4 Design Ornaments, Week 5(28/9/22)

Do not use ornaments to cover up a mediocre monogram. Instead, look into the body of the monogram & perfect the composition before adding any details.
The patterns may look a bit much but sometimes it compliments the design so still okay.
Look into the purpose of using ornaments before incorporating them.
The goal here is a hierarchy of info- so we can do it by playing with the color contrast. The monogram at the center is clearly the subject of focus whereas the side elements are there to frame it; not to distract the attention away from it.

Fig 1.2.5 Ornaments, Week 5(28/9/22)

Spice up the letters by adding serifs, patterns, strokes, hash fills, etc. But do not go too far
We can try to interlock the letters of the monogram.
Curlicues, crowns, shields, swords, and more could be used to fill negative spaces.

"Learn the rules then break 'em"

Next, I watched another video on YouTube called "How to design your own amazing monogram" by Shoo Rayner Drawing.

From the video, I learned that one of the methods of creating a monogram is just to write the entire wanted letters in one swift motion.

WEEK 5- INSPIRATION

In the video, he showed a couple of his own works inside & when I laid eyes on them, I was really captivated by all the details that he put in. I also realized that I liked the serif & script letters used, the merge between two different types of styles. In my opinion, it represents royalty, elegance & wealth.

Fig 1.3 Inspiration 1, Week 5(28/9/22)

WEEK 6-

From my research process, I had come to realize my liking for scripts and swashy letterings. The royalty and luxurious feeling of the style reminded me of the show I used to watch and loved which was the Netflix Series: The Crown. For context, the show portrays the lives of the British royal family but mostly, revolves around Queen Elizabeth's time as a sovereign of the United Kingdom. Eventually, I decided to use the show as a reference in creating my monogram.

SKETCHES

Fig 1.4 Reference Picture of Script Letterings, Week 6, Helena Ohman (5/10/22)

Since I go by the name "Yeet" when I am addressed by my family members, I wanted to use that for my monogram. Moreover, the word, "Yeet" became quite a popular slang to use so that was one of the other reasons for my choice of words. I brainstormed various versions of the monogram design before settling on 3 ideas to digitalize.

Fig 1.4.2 Sketches, Week 6 (5/10/22)

ATTEMPT 1

I created a fancy "E", duplicated it and overlapped the reflected other half to form this unique shape that resembles a royal sceptre. Then I modified an existing "Y" with a serif typeface and thin the strokes to maintain consistency with the "E"s, later placing it right at the vertical axis of the structure.

Fig 1.5 Digitalised Work 1, Week 6 (5/10/22)

For the final letter "T", I did the same method used for the letter "Y" but also making the serif very thin. I placed it a few centimeters below the crotch of the "Y".

Fig 1.5.2 Digitalised Work 1, Week 6 (5/10/22)

Fig 1.5.3 Digitalised Work 1, Week 6 (5/10/22)

ATTEMPT 2

I traced the letterings and began rearranging them according to the order my pet name.

Fig 1.5.4 Tracing the Letterings, Week 6 (5/10/22)

Fig 1.5.5 Digitalised Works 2, Week 6 (5/10/22)

FEEDBACK

After presenting my rationale, Mr. Vinod said that I should focus more on my own racial culture instead of venturing into the European one because it has more substance. I needed to thicken my strokes too and not make them too vertically long as monograms are supposed to be within the vicinities of a square.

WEEK 7-

ATTEMPT 3

When I think of Chinese Culture, I think of the art of Chinese Calligraphy. My paternal grandmother used to do a lot of traditional paintings similar to the references below. I thought that it would be a good idea to venture into this direction in order to commemorate her passing 8 years ago.

INSPIRATION

Fig 1.6 Inspiration from Chinese Calligraphy, Week 7 (5/10/22)

DIGITALISATION

Firstly, using the pen tool, I traced Attempt 1's monogram layout. To imitate the brush strokes from the calligraphy brush, I selected the brush option for the strokes and picked the thicker one for the "Y" and "E". For the "T", I experimented for a bit with the desired thickness before returning to the thicker stroke.

Fig 1.6.2 Digitalisation Process, Week 7 (5/10/22)

As seen from most calligraphy paintings, there was this red stamp that reads the name of the painter or its receiver. I replicated that concept and changed it to my own name instead.

Starting off, I created a textured black box and downsized it to perhaps 10% of the size of my monogram. After that, I wrote my name in Chinese Characters and positioned it inside the rectangle, making sure it is aligned and centered.

Fig 1.6.3 Digitalisation Process, Week 7 (5/10/22)

Fig 1.6.4 Digitalisation Process, Week 7 (5/10/22)

Fig 1.6.5 Digitalised Work, Week 7 (5/10/22)

FEEDBACK

Mr. Vinod commented that the brush strokes were a nice touch however, it gave too much of an oriental feel to the monogram. Also, despite the fact that his previous feedback was to make my monogram represent more of my Chinese roots, I was not actually a Chinese originating from China. Instead, I am a Chinese individual with Malaysian Culture.

ATTEMPT 4

After the feedback, I thought of how I could modify my monogram according to Mr.Vinod's statement and even asked for feedback but to my dismay, I could not think of a good solution. Instead of dwelling on it further, I gave it some thought and decided to make a fresh monogram.

I wanted to create a more antique-style monogram with the swirly. I also had a realization that I prefer a variety of strokes from thick to thin & not just one uniform weight. I noticed that antique/vintage-style fonts had long exaggerated serifs that sometimes extend into a spiral shape. It applies to all ends of the stem, top to bottom as well. I found that very interesting & represented elegance. Additionally, I did further research & found that the long tails were called Swashes which was a typographical flourish on a glyph. Typically, old-styled typefaces have these characteristics such as Adobe Caslon Pro & Garamond.

Fig 1.6.6 Minion Pro From Regular to Italics to Swash Style (Wikipedia), Week 7 (5/10/22)

Fig 1.6.7 Flamboyant Swashes Week 7 (5/10/22)

Thinking about what Mr.Vinod said in class about incorporating something that best represents you, my rationale for choosing this piece of work is also aligned with something from home. For context, because my father generally adored vintage & antique-styles materials, he had based the furniture, flooring & cabinets on a specific theme. The theme included warm brown tones of color and furniture with swashed patterns, curved forms & arches. After living in that environment for all my life, the choice of style eventually rubbed off on me & I began to develop a liking towards that as well.

INSPIRATION

I took pictures ranging from wide shots to close-up shots in order to get an idea of how they look from afar as well as up close. Below are photographs of items in the living room and the dining area. From this analysis, I came to realize the intricate details in the craftsmanship which I never did before.

Fig 1.6.8 Photographs of the Clock & Curtains, Week 7 (5/10/22)

Fig 1.6.9 Photographs of the Curtains, Couch, Door & Dining Chair, Week 7 (5/10/22)

TRACING

I imported the pictures into Illustrator and traced the patterns with the pen tool, making sure to fill in the shape as well.

Fig 1.6.10 Tracing the Patterns, Week 7 (5/10/22)

WEEK 8

At this point, I am too embarrassed to admit that I have yet to finalize my monogram. This is due to the fact that I just cannot for the life of me feel satisfied with my work at this moment. I went back to the drawing board and began brainstorming ideas once more but this time, I focused on making the mark more simple but more clever in terms of using specific design principles carefully.

INSPIRATION

From the inspiration below, I also noticed that thicker and bolder strokes are more appealing and noticeable for a monogram so I incorporated that element into my own work. Not only that, but since counter spaces are just as important, I have decided to create my mark with equal spacing for the positive and negative spaces.

Fig 1.7 Inspiration from Pinterest, Week 8 (17/10/22)

ATTEMPT 5

BRAINSTORMING IDEAS

Fig 1.7.2 Brainstorming Ideas, Week 8 (17/10/22)

DIGITALISATION

I used the letterform construction method which was taught last semester comprising of intersecting various lines and shapes such as circles and rectangles to create a monogram that is rather symmetrical and even.

As I said earlier, the negative spaces were taken into equal account with the positive spaces. With that, I implemented one of the principles from Gestalt Theory which is the Principle of Closre, and made the counter space seem like the letter "S". Additionally, I added dots in the middle of the white spaces as a representation of some initials with full stops after each letter. Lastly, the entire mark was made to look like a square but at a 45-degree angle.

Fig 1.7.3 Construction of Monogram, Week 8 (17/10/22)

Fig 1.7.4 Construction of Monogram Week 8 (17/10/22)

ATTEMPT 6

Looking at Attempt 5, I had gotten feedback from one of my peers and a vast majority of them had preferred Attempts 1 & 2 more than Attempt 5. I was pretty saddened by the findings but deep down, I knew that they were right because I felt the same way too. Knowing myself, I did not want to settle for less so I was actively searching for inspiration once again in an attempt to have one last go at creating my monogram.

One day, while I was swiping through Instagram Stories, out came an advertisement that was for an online thrift store. The store was selling a pair of trousers that had a personalized monogram embroidered on the top side of the pants. Safe to say that I was absolutely captivated by the mark resembles my want for a monogram but also manages to clearly show the pet name of a person.

I did an analysis on the mark and realized that an Old English typeface was used together with extra swashes at the end of the letterforms. They also incorporated both uppercase and lowercase into the work.

SKETCHES

I took reference from a certain typeface and began creating my own version of the mark but also changing the letters inside to spell out my initials. Not only that, extra graphical elements such as the cane which cuts vertically down the center were added for more dynamicity.

Fig 1.7.5 Construction of Monogram Week 8 (17/10/22)

DIGITALIZATION PROCESS

I used the same method from the earlier attempts to create this last monogram. A couple of stars were placed at the side of the mark as well as at the bottom of the cane.

Fig 1.7.6 Construction of Monogram Week 8 (17/10/22)

Fig 1.7.7 Adding Graphical Elements, Week 8 (17/10/22)

I used a rectangle to determine the width of the stroke for the letter "T" and used that as a reference point for all the other alphabets to create a consistent monogram.

Fig 1.7.8 Measuring the Width of Strokes, Week 8 (17/10/22)

ANIMATED MONOGRAM

After looking at inspiration form Pinterest, I have two ideas of how the monogram would play out.

The first idea goes like this: The three dots from the end of the swashes will appear first and slowly reveal the TSY then the stars will reveal in a similar way. The moon would come in from the bottom left side and finally, the cane stick from the top sticking its way through the center of the monogram.

The second idea would be: The direction of the animation would start from right to left. The Y would begin by outlining itself, followed by the S and T. After that, it would fill itself in with the black color. The moon from the left side would fly in and clash with the TSY and lastly, the cane would stick right through the middle.

Fig 1.8 Separating Different Parts In Different Layers, Week 8 (17/10/22)

Fig 1.8.2 Importing Layers, Week 8 (17/10/22)

Fig 1.8.3 Autotrace Function, Week 8 (17/10/22)

Fig 1.8.4 Playing with the Keyframes, Week 8 (17/10/22)

Fig 1.8.5 Adjusting the Speed, Week 8 (17/10/22)

Fig 1.8.6 Setting Keyframes for Graphical Elements, Week 8 (17/10/22)

FINAL SUBMISSION OF TASK 2A : KEY ARTWORK

Fig 1.9 Final Submission of Task 2A-Key Artwork, Week 8 (17/10/22)

Fig 1.9.2 Final Submission of Task 2A- Animated Key Artwork, Week 8 (17/10/22)

Fig 1.9.3 Final Submission of Task 2A, PDF, Week 8 (17/10/22)

TASK 2B: COLLATERAL

I wanted my collaterals to reflect the values I hold very dearly to me. I thought that creating stationaries with vintage patterns would be best suitable for my branding. Not only that, the materials used for each of the items are taken into consideration such as using leather for the box as well as thick, texturized paper for the bookmarks and notebooks.

COLOR SCHEME
I was heavily inspired by the gel manicure nails I did before school started. For some reason, I always loved bold and heavy patterns hence, my nails were painted royal blue at the tips. Maybe it is the desire to stand out or be different from the rest? I am not certain. Anyhow, below is evidence of my love for the color.

Fig 2.1 Items With a Dark Blue Color, Week 9 (24/10/22)

Not only that, but since Mr. Vinod had advised us to choose memorable colors instead of hence, I stuck with my favorite color of all time and began choosing shades of color that were also bold and complemented dark blue well.

WEEK 9

FEEDBACK BY MR.VINOD
The two pieces of advice that stuck with me during Week 9's feedback to my peers were :

1. To create patterns that are related to your artwork (the patterns can be applied to your collateral and also used for expansion posts)

2. The pattern created has to be based on the mark and not a completely different element, something that supports it not taking the attention away

PATTERNS
To create patterns to be used on my collaterals, I extracted certain graphical elements that I saw potential in being repeated instead of getting it from the actual letterform. The elements I got were the the swash, moon as well as the cane stick as seen in Fig 2.2.1.

Fig 2.2.2 Extracting Elements from Monogram, Week 9 (24/10/22)

Creating a pattern in Illustrator is rather simple as they already have a built in function that duplicates the elements according to your desired arrangement. In Fig 2.2.3, I was experimenting with various different positions and spacing to see which pattern will fit best in most of my collaterals.

Fig 2.2.3 Experimenting with the Patterm Function, Week 9 (24/10/22)

Fig 2.2.4 Items With a Dark Blue Color, Week 9 (24/10/22)

COMPILATION OF ALL THE PATTERNS

The pattern that I chose was the first and the fourth pattern from the left. The first one was derived from the moon on the left side of my monogram while the fourth was taken from the swashes of the letter Y. For context, both patterns represent a dainty and vintage feel which was very inline with my choice identity for this project. Moreover, the fourth pattern also reminded me of the old wallpapers seen in houses of the 90s.

Fig 2.2.5 Compilation of Patterns, Week 9 (24/10/22)

COLLATERAL #1
Because my plan for collaterals was to have items made from leather, I went onto Freepik and found a leather briefcase just as a test run to see how my monogram would look like on it. For some reason, I found it rather weird and unnatural, as though it was not embossed into the leather. Perhaps it was just that I looked at it for a very long time. Anyhow, I went to experiment with a different mockup instead.

Fig 2.3.1 Leather Briefcase With Monogram, Week 9 (24/10/22)

COLLATERAL #2
For this piece of work, I chose a business card. Inserting my monogram in the mockup was easy as everything is labelled properly for the user. After making this, one of my peers told me that Mr. Vinod rejected the idea of using business cards as one of the collaterals as the whole point of Tasl 3B was to build a personalised identity for an individual and not for a brand.

This also got me thinking that maybe I should not be doing packaging or even paper bags to store my leather items because then it would seem as though I am a store.

Fig 2.3.2 Business Card with Monogram, Week 9 (24/10/22)

While doing the business card, I noticed that my monogram was in white when I imported it into Photoshop. So I went back to Illustrator and changed the color and also added a counterspace inside the star for visual interest instead of it being completely filled up with color. Not only that, texture was added to the surface of the monogram.

Fig 2.3.3 Minor Adjustments to Monogram, Week 9 (24/10/22)

I went back and fixed the curvature of the cane stick as it looked rather uneven. I achieved the eveness by overlapping a circle and a square to form this curved door shape. After that the offset path function was used to add the inner stroke. The shape was then filled in with color, making sure to leave the counterspace unfilled.

Fig 2.3.4 Minor Adjustments to Monogram, Week 9 (24/10/22)

EXPANSION #1
To create my first expansion, I used the fourth pattern made from the swash of the letter Y (See Fig 2.2.5) and placed it over a blue background. After that, the opacity of the pattern is reduced to about half which created an illusion as though it is far behind the monogram. And you guessed it, the monogram which was colored in Beige, was then placed right smack in the center of the post. I also did a similar expansion post but with the color red from my color pallette.

Looking at it, I felt that the post was too plain hence, I added the quote, "Classy. Consistency, Competency." . The quote represents who I am as an individual as I strive to be someone that is capable in achieving desired targets if I consistently put in the hard work while staying classy.

Fig 2.3.5 Different Colored Monograms, Week 9 (24/10/22)

Fig 2.3.6 Adding the Pattern, Week 9 (24/10/22)

COLLATERAL #3 (BOOKMARK)
Again, the fourth pattern was overlayed on the tag with a reduced opacity to avoid taking the attention away fromthe monogram which would later be placed on the center.

Fig 2.3.7 Bookmark Progress, Week 9 (24/10/22)

COLLATERAL #4 (POSTAGE STAMP)
I wanted to have a stamp as a collateral as I felt that it was in line with the stationary theme I was going for. Not to mention, since I had planned to incorporate a notebook into my collateral, the stamp could be an accessory to it.

Fig 2.3.8 Inserting Design & Swashy Border, Week 9 (24/10/22)

Fig 2.3.9 Stamp Progess, Week 9 (24/10/22)

COLLATERAL #5 (NOTEBOOK)
I first made selections to the spine and over of the book as those where the areas that I wanted the color to change according to my color pallette. Next, I masked out the area and create a solid color layer. After that, the masked layer was merged with the solid color layer and the job was almost done. Lastly, to allow for the book texture to peak through, I decrease the opacity of the masked layer as well as selecting a blend option to it.

Fig 2.4.1 Adding Pattern to the Notebook, Week 9 (24/10/22)

In order to make it seem more realistic, I warped the cover illustration of the book according to the current mockup's position.

Fig 2.4.2 Notebook Progress, Week 9 (24/10/22)

COLLATERAL #6 (SELF-PORTRAIT)

Fig 2.5.1 Masking out the Unwanted Areas, Week 9 (24/10/22)

Fig 2.5.2 Masking out the Unwanted Areas, Week 9 (24/10/22)

I placed another pattern that I made behind my reflection from the mirror to give the effect that the wall behind my reflection is of that pattern. That gave a very eery and creepy looking feel to my self-portrait. Also, I placed my monogram on both sides of my cheeks which to me, resembles the makeup of a clown, once again giving a fantasy-like concept to the post.

Fig 2.5.4 Items With a Dark Blue Color, Week 9 (24/10/22)

I had forgotten to mask out an area on the real me so I went area and used the Pen tool to outline the area and made a selection.

Fig 2.5.3 Adding a Pattern, Week 9 (24/10/22)

FINAL SUBMISSION OF TASK 2B: KEY COLLATERAL

Fig 2.6.1 Collateral, Week 9 (24/10/22)

Fig 2.6.2 Collateral , Week 9 (24/10/22)

Fig 2.5.7 Collateral, Week 9 (24/10/22)

Fig 2.5.8 Collateral, Week 9 (24/10/22)

Fig 2.5.9 Collateral, Week 9 (24/10/22)

Fig 2.6.1 Expansion, Week 9 (24/10/22)

Fig 2.6.2 Expansion, Week 9 (24/10/22)

Fig 2.6.3 Expansion, Week 9 (24/10/22)

Fig 2.6.4 Expansion, Week 9 (24/10/22)

Fig 2.6.5 Collateral, Week 9, PDF, (24/10/22)

Fig 2.6.7 Collateral, Week 9, PDF, (24/10/22)

Fig 2.6.8 Collateral, Week 9, PDF, (24/10/22)

Fig 2.6.9 Collateral, Week 9, PDF, (24/10/22)

Fig 2.6.10 Collateral, Week 9, PDF, (24/10/22)

Fig 2.6.11 Screenshot of Instagram Page, Week 9 (24/10/22)

Instagram Link: https://www.instagram.com/tsy_adtypo/

FEEDBACKS

WEEK 6 - SKETCHES

General Feedback

1. Relatable & representative of to who you are as a person/ what you like

2. Only thing represent yourself

3. Whatever you create has to be within the premise of a square

4. If you optimize the square space (take up most of the area) meaning more surface area taken up, then your monogram is more prominent therefore it will make a mark on the canvas

5. Look at the counter space (area outside of the mark you created). Is it balanced? Is it dominating the space within that square?

6. Story behind the form is very important e.g why you choose the style etc

7. Make the monogram for an audience that does not know visual literacy

8. Must be memorable, unique

Specific Feedback

1. Merge Chinese & British Monarchy Culture into my monogram. Basically, Mr. Vinod had said that by choosing the British type of typeface style & its background, I am in a sense, abandoning my original roots therefore the suggestion of merging.

2. Try to look into more of the Chinese culture because it has a long history.

3. Lack of legibility for the first option; Mr. Vinod cannot decipher the letter “E”

4. Since the monogram is vertical, it does not really command the counter space

5. The symmetry of the monogram is nice though.

WEEK 7 - SKETCHES

General Feedback

1. Mark is used to represent your unique identity & smtg that you want to convey. Something that tells a person what are you majoring. E.g an elegant mark shows to the public that you are elegant.

2. Need to test the mark on a random person. They need to be able to decipher what letters you have used.

Specific Feedback

3. The one in the middle & right has a very oriental feel

4. Scale back the traditional chinese culture by controlling the brush strokes so maybe its not so thick & vary the weight.

5. I am not a Chinese from China, I am a Chinese from Southeast Asia

6. Remove the black rectangle with my Chinese name

7. Hard to read the two E’s in my name (Yeet)

8. Choose something in the middle of the two attempts

9. The one on the left is readable on a large scale but if you scale it down further, it is going be hard to read because of the thin strokes.

WEEK 8-

General Feedback

Colour is very important
Strong colors are ideal for branding
Read the article published by Mr. Vinod on Kreatif Beats called "Oldest School Badges" of Malaysia: Revised" which deals with old-school emblems and read the part on "Rule of Tincture".
Choose a color that stands out prominently against the white background
The more colors you choose to put in the mark, the more complicated it becomes
Place all the items from the collateral and place them in a flat layout (except for the animated one).
Task 2A & 2B are all in one post
Collateral Designs- should be done effectively

WEEK 9- SKETCHES

General Feedback

create patterns that are related to your artwork
put some of the colors into the filler pictures (ones other than the collateral)
have different varieties of collateral such as one on tape, one on a shirt, and also on paper
the pattern created has to be based on the mark and not a completely different element, something that supports it not taking the attention away
can take certain characteristics from the mark and apply them to the pattern
include collateral where you can see the texture of the material
have various ways that the items are laid out and not all just floating in mid-air
use the center tile to present the mark so that's the first thing ppl see when they click into your IG feed
in order to have your mark stand out from all the busy patterns, add a square in between the mark and pattern and then decrease the opacity

REFLECTIONS

EXPERIENCE

I loved the Collateral Task despite it being very time-consuming. But good things take time, right? The reason I liked this task is that I realized that editing mockups are very important when you enter the working world. Clients would request a sample of their logo on various items to gauge the appropriate colors and more. Unfortunately, Task 2A was a letdown. Initially, I figured that it would be fun to create a monogram that is truly yours and no one else's but I really struggled with the form and arrangement of the letters. I would say that this task would have been more enjoyable if there wasn't a rule stating that the letters ought to be legible to the readers. Or else, I would have made it more so of a logo-style monogram.

OBSERVATIONS

I notice that I truly enjoyed the tasks assigned in Advanced Typography partially because the assignments were similar to that of a workshop. For context, I would definitely attend a workshop to create my own monogram/mark so that I could slap it on any item I wish to personalise. Hence, I realised that I treated these tasks as more of an activity that I would love to participate during my spare time. This has helped me build the motivation to keep trying and creating the best work I can possible design.

FINDINGS

After much research about monograms, I realised that most of forms are connected by the tails of the letterforms, overlapping each other, intertwining strokes or stuck side by side. Different typefaces used for the monograms evoke different thoughts and emotions in the minds of a viewer which I found very fascinating.

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